About Us


DSR Hospitality Finance Experts was founded and developed by Dakota Reid to serve a growing need in the eastern United States for financial, accounting, and business growth services dedicated to the restaurant and hospitality industry.

Restaurant Consulting Orlando

Dakota Reid,
Principal/President, DSR Financial

With over 30 years of executive-level financial management experience in the hospitality industry and an MBA from the University of Florida, Dakota is well-versed in all aspects of the restaurant/bar industry. She brings a wealth of theoretical and real world insight to assist you with your hospitality business's day-to-day operations, accounting, data analysis, tax, and consulting needs.

Dakota is also a member of CREW Orlando, Central Florida's premier business network. This organization offers unparalleled access to cutting edge industry research, technology, resources, and leadership, not only here in Orlando but across the globe. 


At DSR, we are dedicated to providing the best in service for all of your restaurant and hospitality business needs, including bookkeeping, accounting, HR, management solutions, new concept development, marketing, branding, profitability strategies, financial advisory and consulting services, restaurant technology, and more. What’s more, we are responsible for the training and management of our own personnel, which means no risk of turnover, no costs for retraining, and no time needed to oversee office personnel. Dakota's extensive experience in single units to mid-size multi-unit businesses will save you time, money, and stress while helping organize all aspects of your restaurant accounting and financial needs.


Our specialty finance consulting agency is located in Maitland, Florida, just minutes from Winter Park and Downtown Orlando. We work with restaurants and businesses around the country, including Alabama, Virginia, and New York. We have a special passion for supporting the local, family-owned businesses. Visit our testimonials page to learn more about how we are helping Orlando restaurants and hospitality businesses throughout the eastern United States GROW!


It is our mission to provide you with the most accurate and timely information so you can make informed decisions for your restaurant's continued success. To date, DSR has helped over 250 restaurants increase profitability, growth, and efficiency. Whether you’re opening a new restaurant startup, launching a rebrand, or are simply looking to increase profits and efficiency of your existing restaurant or hospitality business, DSR has you covered. Our personalized guidance and solutions will relieve you from your accounting and financial duties and guide you to better efficiency while adding to your bottom line!

Ready to try DSR’s winning recipe for restaurant consulting? Contact us now to schedule a consultation.

Read Testimonials from our Clients →

Our Mission

Our mission is to create value, improve efficiency, and help your business reach its full potential and profitability through our expert knowledge and service.

Our Values

  • Deliver outstanding service and support
  • Provide timely accurate information
  • Educate, teach, and empower
  • Improve profitability and efficiency
  • Provide peace of mind


DSR builds relationships on trust, integrity, and top notch service. We value our partners, bankers, suppliers, shareholders, investors and clients –  and we are proud to provide true value to each of them via innovative custom solutions and hands-on support. It is our mission to elevate every business we work with to the highest level of success. DSR is the trusted name in restaurant finance, growth and consulting - and it is your trust in our integrity and credibility that is the single most important ingredient of our success.

Who We Serve

Restaurants & Hospitality Businesses: Operators, Developers New Restaurant Startups, & Investors


We work with restaurants and businesses nationwide, however, we have unique insight, passion, and expertise for helping businesses in our local community. We are proud of Central Florida’s rich and growing culture, and dedicate ourselves to helping support those efforts in Maitland, Winter Park, and Downtown Orlando. #SupportLocal

In addition to Florida, we also offer restaurant consulting services in Alabama, Virginia, New York - and everywhere in between.

What We Provide

  • Fully Integrated Solutions to Maximize Efficiency & Profitability
  • Financial Planning & Advisory Services
  • Bookkeeping & Accounting
  • HR & Management Solutions
  • New Concept Development
  • Growth & Profitability Strategies
  • Branding & Digital Marketing
  • Restaurant Technology