The DSR Mission

To create value, maximize efficiency & provide strategy for your business to reach its full potential and profitability through our expert knowledge and service.


DSR Financial was developed to serve a growing need for financial, accounting, and business growth services dedicated to the restaurant and hospitality industry. Over the years, DSR has grown into a full-service restaurant consulting firm and established a strong reputation as one of the premier sources of restaurant information in the United States. To date they have helped over 250 restaurants increase profitability, growth, & efficiency, and they currently oversee over 450 employees in twenty-one different locations across the country. With DSR Financial you have a trusted partner to support you in all areas of your hospitality business.

Who We Are

With DSR’s extensive background in hospitality finance and DSR has proven success as at creating award-winning chefs and restaurateurs, in a climate where the industry is constantly changing. DSR Financial evolved to offer strategic planning that not only outlines successful business plans but also the creative design, operational systems, people development & infrastructure to execute it every step of the way. All plans are customizable to fit the needs of your business and provides big business strategy to entrepreneurs of every shape & size. At DSR Financial, our team becomes your team and we support owners from the top down to grow concepts into profitable businesses.

Core Values

Precision: Executing every detail of business to the highest levels of standard & exactness.

Innovation: Sourcing inspiration from the world around us to bring forward-thinking & progressive actions to the businesses we build.

Integrity: Maintaining the highest standards of honesty & ethical behavior when dealing with our clients & each other.

Community: Using our talents to support entrepreneurs, our strategic partners & the people within these organizations to build businesses for people to come together & commune over great food.

Fun: Remembering to taste the sweetness of life and reminding our clients to do the same. When we are the best versions of ourselves, we can breathe life into everything we do.

DSR Team

Dakota Reid, MBA

Dakota Reid, MBA

With an MBA from the University of Florida and over 30 years of executive level experience, Dakota Reid is an industry leader when it comes to hospitality management, growth & development.

She began her restaurant career at Planet Hollywood Corporate Offices as the Director of Finance where she was responsible for overseeing corporate finance including franchising, mergers & acquisitions and reporting to the Board of Directors while simultaneously taking on a larger role in the supply chain management as one of their financials leaders. From there, Dakota took on the role of CFO for Restaurant Partners, Inc as well as Restaurant Partners Procurement where she built the financial consulting revenue stream for independent operators. Her role played an insurmountable role in getting RPI named by Inc Magazine’s “500 Fastest Growing Privately Held Companies in America” on two separate occasions while also building a portfolio of international award winning restaurants she and her team lead and managed.

Dakota founded DSR Financial in 2014 and since has evolved it to DSR Financial to advise & lead industry leaders with her expert knowledge and strategic relationships as a full-outsourced consulting partner. She holds unparalleled experience in managing financial, administrative, human resources, IT and operational function within organizations and her extensive knowledge in procurement, lease negotiations, revenue recognition, IPOs, owner buyouts and restructuring makes her an invaluable asset to any team. Her depth of industry knowledge paired with the skillset to deliver results is rivaled by few, and creates a winning recipe for any hospitality operation with her in your corner.

About DSR