Brand identity & positioning to develop authentic voices and cohesive stories that translate from digital marketing to first bite, and everything in between.
Industry standard marketing solutions for restaurants is 7-8% of gross revenue. From a financial side, DSR Financial acknowledges that is not realistic for individual operators which is why we’ve worked to create internal solutions & partnerships with the best in the industry to provide right sized marketing solutions that feed the bottom line. We work to close loopholes within operations to streamline data and create solutions that maximize market reach while staying within financial parameters. Our goal is to build successful marketing solutions to not exceed 4% of gross revenue.
People make decisions from a place of emotion and then justify it with logic. Positioning your company as a cohesive brand creates opportunity for guests to fall in love with your story and once they’re bought in, they show up to support it because they feel like they are a part of something. DSR works with the best in the industry to create cohesive stories from social to website, marketing, menu development, company voice, recruiting, design & internal culture to build companies into distinguished brands. Our strategic market partners specialize in positioning brands in the hospitality industry and focus on food in particular so our clients can be confident that any dollars spent on creating collateral will be maximized with the highest return of deliverables.