August 7, 2019



Top Restaurant Consulting Firm Joins forces with Industry Powerhouses

ORLANDO, FLORIDA, August 7th– Leading restaurant consulting firm DSR Hospitality Consultants joins forces with industry powerhouses as they continue their expansion across the eastern United States. DSR principal Dakota Reid announced that renowned Culinary Chef Angelina Aldrich has joined their team. The Central Florida-based company also recently enlisted marketing expert Jade A. Murray of Jade A+ Marketing to offer social media and digital marketing services to further serve their growing clients’ needs.

DSR was founded by Dakota Reid in 2014. A veteran in the industry, Dakota brings over25 years of executive-level financial management experience in the hospitality industry along with an MBA from the University of Florida.Clients have long flourished under Dakota and her team’s guidance, including the 4Rivers franchise, White Wolf Café, The Craftsman NYC, the growing Bull and Bones franchise, and award-winning Francesco’s Ristorante & Pizzeria in Maitland, Florida. “[Dakota has been] instrumental in helping us create strategies surrounding expansion, menu guidance, management team training and growth, and cost efficiencies,” says John Maciewicz, co-owner of Francescos.”

Angelina Aldrich has been a leader in the hospitality industry since 2002. Her vast experience ranges from large corporate brands to privately-owned institutions, including AAA 4 diamond awarded, James Beard nominated fast casual establishments as well as QSR. An expert in culinary management and operations, Aldrich brings to the menu a wealth of corporate chef, private and group dining, and development services. Her specialties include restaurant branding, strategy, and operations along with new menu development, training, and efficiency. Always one to stay ahead of the curve, Aldrich also specializes in plant-based and health-conscious cuisine.

Jade A. Murray boasts a Master’s Degree in Media Psychology along with over eight years of experience in the industry, including running her own boutique digital marketing firm. Murray uses her unique insight into consumer behavior and brand engagement to give DSR an edge with restaurant social media growth and management, menu design, and a range of other digital marketing and design services.

DSR Hospitality Consultants specializes in restaurant profitability and efficiency via accounting, contract management services, digital marketing, HR, brand and concept development, and cutting-edge technology solutions. For more about DSR visit www.dsrfinance.com.


For interviews or additional information please contact Dakota Reid at (321) 230-0090 / dreid@dsr-hospitality-experts.websitepro.hosting or Jade Murray at (407) 335-9801 / JadeA.Marketing@gmail.com

The Restaurant Consulting Experts, Located in Orlando, Florida