The Millennials are taking over — it is estimated that at 75 million strong, this is the year they will outnumber the Baby Boomers. As such, its important to take them into consideration as you work to increase restaurant profitability and stay relevant in today’s every changing dining culture. So the question is: how do you get Millennials into your restaurant?
Here are three tips and tricks to get the Millennials fighting for a seat at your table:
Quality ingredients are at the top of the menu for millennials, especially when you combine healthy options with bold flavors and creative cuisine. Think grass-fed, fresh ingredients, locally sourced, organic, minimally processed, hormone-free, farm-to-table, ethnic dishes, and superfoods.
Also keep in mind that Millennial eating habits aren’t the norm; many tend to eat four smaller meals instead of three, and not always at the typical times. They are also fond of snacking and sharing, and customization is always a win. When planning your millennial-friendly menu, also keep in mind that food equals entertainment; give them an experience that they can enjoy and share – beyond the walls of your Orlando area restaurant.
Restaurant technology is the key to convenience, from online ordering and reservations to checking out your menu beforehand, bonus points if they can get your food delivered. Top notch service is another staple of convenience, and not just for Millennials. Balance tradition with technology and you’ll be top ranked with every generation in no time.
Social Media Friendly
Millennials are THE social media generation. That’s goods news for you; once you get your finger on the pulse of what makes them tick, they will actually help market your business for you! Make sure every aspect of their dining experience is camera-ready, from the food to the table, bathroom selfie, and everywhere in between. Set the scene, give them a memorable experience that they can’t wait to share. Not only will this keep them coming back, but as they post about their dining experiences, you will reap the rewards of their social following, i.e. free marketing.
Speaking of social media – make sure you are using yours! Millennials love to tag and check-in, and they especially enjoy engagement, chances to be featured, and feeling as though they are part of a community. Put the social back in your media and engage with your customers!
The Bottom Line
Food quality, convenience, and a social-media worthy experience are must-haves on your menu for success when it comes to attracting millennials to your restaurant. DSR Finance is the local expert in new concept development and optimizing profitability, especially when it comes to staying ahead of the curve on dining trends. Ready to take your business to the next level? Contact us to schedule a consultation.
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